Jeff Ross, Executive Vice President of Eden FX, has had an extensive career in post-production and visual effects.

Before joining Eden FX, he served, from 2001-2003, as Executive Vice President, Chief Operating Officer of Sunset Digital, a high definition facility specializing in feature film mastering, digital restoration, linear and non-linear editing, and DVD compression and authoring.

Prior to Sunset Digital, Jeff was with POP (Pacific Ocean Post) for eleven years. He served, for seven years, as Executive Vice President & Chief Operating Officer managing all facets of the company as it grew into one of the premiere post-production facilities in the commercial, television and feature film markets. In 1997, he became Managing Director of POP Film, guiding its visual effects work on such feature films as Independence Day, Titanic, Star Trek: First Contact, Volcano, Devil's Advocate, Dr. Doolittle, What Dreams May Come, and X-Men.

Earlier in his career, Jeff served in senior management positions at Los Angeles post-production houses Unitel Video and Trans American Video (TAV).